Walmart Influencer Program for Creators: How to Partner with Walmart as an influencer and Earn Commissions

Walmart is one of the biggest e-commerce stores in North America, boasting over 1.6 million affiliates in the US alone. Much like PopTribe, Walmart believes that anyone can be a creator.

As such, the company launched the Walmart Creator, a platform designed around seasoned and aspiring digital content creators to earn a commission on sales generated through their storefronts.

This makes Walmart a highly favorable platform for micro, medium, and macro influencers to earn commissions in exchange for promoting shoppable Walmart products to their audiences.

So, this write-up will discuss the ways of working with Walmart to earn a commission. This includes joining the Walmart Influencer Program, Walmart Affiliate Program, and contacting them for sponsored promotions. Read on!

Become a Content Creator First to Join the Walmart Influencer Program

Launched in 2022, the Walmart Influencer Program allows content creators to promote products listed on Walmart in exchange for gifts, rewards, and commissions. In contrast to their affiliate program, there is no cap to how much you can earn as a Wlamart influencer.

Follow these steps to join the Walmart influencer program: 

  1. Confirm whether you meet the eligibility criteria for the program. Don’t fret. The requirements are so lenient that almost anybody in the country can become a Walmart influencer. You need to be a US citizen and be aged 18 years and above. Moreover, you must have an active and well-engaged social media audience. 
  2. To join, head over to the content creator’s homepage. Hit the “Apply now” button (blue) to kick-start the application process. Fill out the first section to create an account. Details required in the section include name, email, and password. If you already have an account, simply click “Sign In.”
  3. Next, select the “Join Now” tab. Fill out the “Your info” and “About you” sections. Also, give a detailed description of the social media channels you prefer to use when promoting Walmart products. 
  4. Hit “Submit.” and wait for approval. Typically, Walmart’s approval process takes a day. However, it may take two to three business days depending on the number of applicants.
  5. Start promoting your products. You can access the affiliate dashboard once your request to become a content creator is approved. Browse the dashboard and pick the favorite products you wish to promote.

Create affiliate links using the provided link generator tool. Share the link on your website and social media platforms. You can earn through free goods, gift vouchers, and commissions on qualifying sales made through your link.

Earn Commission Through the Walmart Affiliate Program

Apart from the Walmart influencer program for creators, you can also join the Walmart Affiliate Program. Once approved, Walmart will provide banner ads, affiliate links, tools, and a wide range of creatives you can use to promote their products. 

Here’s how to become a Walmart affiliate.

  1. Confirm eligibility. You must meet several requirements to qualify for the program. For starters, you must have a live website that you regularly update. Second, you must have a significant online following to increase traffic and conversions effectively.

Thirdly, your content should be family-friendly, meaning no promotion of sexually explicit, illegal, or offensive products.

Lastly, a significant chunk of your traffic should emanate from North America. This is Walmart’s main region of operation, and driving massive traffic from this area means you can easily generate sales.

  1. Make an application. Head over to the Walmart affiliates page and complete the application form by providing your personal information and details about your company. Ensure the information is detailed and accurate to maximize your chances of getting accepted to the program.
  2. Next, find the “Promotion and Media” section. Here, explain in detail how you plan to promote Walmart products. Commonly used promotional methods include YouTube, blogs, the web, social media, and email marketing. You can also mention the countries in which you intend to focus your promotions.
  3. Carefully review the affiliate agreement provided by Walmart. Ensure you read all the Terms and Conditions before submitting your application.

Become a Walmart Sponsored Influencer

If you are an established influencer, you can reach out directly to Walmart for sponsored promotions. There are several ways of doing it.

First, you can search Walmart’s website for an email dedicated to such purposes.

You can also contact customer support and ask the right person to pitch and their contact details.

Moreover, you can create content centered around Walmart’s products and promote it to your audience. These include product reviews, tutorials, or hauls featuring their products.

If you create enough traffic, conversions, and sales, Walmart might contact you with an offer whenever there’s an opening.


With three ways of doing it, partnering with Walmart as an influencer has never been this easy. You can join their content creation or affiliate programs. You can also land sponsored deals if you prove your worth.

Register As Creator

Are you a creator? Choose what you love, and our sellers will send the items out to you, as gifts, in return from social media posts.

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