How To Find Tiktok Influencer: 5 Tips To Do It Right

TikTok is quickly becoming the go-to social media platform, and marketers are jumping on board. It’s a hit with the Gen Z crowd, who flock to it for fun, which spells out big potential for brands looking to showcase their products. Furthermore, TikTok’s unique algorithm and wide reach mean you can connect with more people than on many other networks. Putting in the work to grow your TikTok presence and build a solid reputation is definitely worthwhile. But to really nail your marketing efforts on TikTok, teaming up with TikTok influencers is key. So, how to find TikTok influencer the right way?

Let us share some tips on how to find TikTok influencers to guide you along this path.

How To Find Tiktok Influencer

1. Use the Discover page to find trending hashtags

Hot hashtags are super handy for lots of reasons. People search them to catch up on the latest and coolest content out there. Creators, on the other hand, tap into these hashtags to boost their visibility and audience reach. If you’re running a business, these hashtags can help you scope out the competition, spark new content ideas, and even lead you to TikTok influencers.

Using trending hashtags is a smart move to track down TikTok influencers who fit your brand like a glove. Influencers often tag their posts with hashtags that are buzzing in their niche. Your job? Just keep an eye out for these hot hashtags.

To do this, head over to the Discover page. It’s a special spot on TikTok where you can dig into all sorts of things like hit videos, the latest viral crazes, hashtags, tunes, and the folks who make it all happen.

2. Do an organic search

Starting out with TikTok influencer marketing might have you turning to Google as your initial step. It’s a swift and straightforward approach that can offer up the extra details you’re after. Loads of websites are out there gathering influencer lists and sharing their thoughts on them. You’ll find handy info like their location, how much buzz they generate, the kind of stuff they post, and more.

So, go ahead and dig into some keyword research to spot the perfect TikTok influencers for your campaign. Searching with terms tailored to your niche, like “top fitness influencers on TikTok” or “most popular fitness influencers on TikTok,” is a smart way to track down the right faces on Google.

To find influencers, adjust your search by follower count, content type, and location. Then, manually check if they match your niche and criteria.

Contact potential TikTok influencers with creative collaboration ideas like branded takeovers or collab videos.

3. Look for specific topics

When scouting for TikTok influencers, it’s important to pinpoint the specific interests you’re aiming for. This strategy helps you connect with users who are already passionate about content that aligns with your brand or product.

Collaborating with influencers can be mutually beneficial. Many TikTok creators focus on creating content within a particular niche and industry to grow and keep their followers engaged.

In the world of influencer marketing, a niche refers to a highly focused area of the market. These niches could range from beauty and fashion to travel and sports. Influencers typically share images and stories that are strictly related to their chosen field.

Influencers are essential for your campaigns because they create high-quality, relevant, and shareable content. They’re often more profitable than generalist influencers, engaging your core audience and expanding your user base.

Finding influencers by topic is easy. Use keyword searches to find TikTok users related to your subject. Start with a Google search “subject + TikTok influencers” or use the app’s discovery page to locate influencers by topic.

4. Check your competition’s approach

If you’re looking for TikTok influencers, it’s a smart move to check out what your competitors are doing. Watching your competition on TikTok can help you understand what makes your brand stand out and how to up your TikTok game. Plus, it could make finding and choosing the right TikTok influencers a breeze.

Kick things off by picking out three to five brands similar to yours and taking a peek at what they’re doing on the app. Scroll through their profiles and keep an eye out for any influencer partnerships they’re having.

You can snoop around their videos to see which influencers are leaving comments. Don’t forget to look at the hashtags they’re using and who else is using them. This will give you a good idea of the kind of influencers they’re teaming up with.

Try searching for topics along with hashtags like #ad or #sponsored within the app. You’ll spot influencers who tag these in their posts.

Consider adding these influencers to your list of potential partners. Check out which ones are open to teaming up in your niche and how they create resonated content.

Another tip: search for a company’s name to see which influencers appear in their videos or who tags the company in their own posts. Take Gymshark, the fitness clothing brand, for example. Search for them, and you’ll uncover all sorts of fitness influencers who tag the brand in their content.

Gymshark, the fitness clothing


You can also hit the follow button on these influencers to discover more folks with a similar vibe. TikTok is pretty smart and will show you other accounts similar to the ones you’re interested in.

TikTok folks with a similar vibe

Credit: @lindkvistfeliciaa

To spot your competitors, keep an eye on hashtags related to your field. Use the approach we mentioned before. It’s a great way to uncover new rivals and the influencers who are chatting about them.

5. Use

Finally, leverage platforms designed to simplify the process of finding and collaborating with influencers. is an excellent example of a platform that connects brands with influencers for collaboration. By using PopTribe, you can:

  • Filter influencers based on many criteria.
  • Access detailed analytics to make informed decisions.
  • Manage campaigns and communications all in one place.

Register today for free. If you need any assistance, our support team is one click away.

Final Thoughts On How To Find Tiktok Influencer

Teaming up with influencers can be a game-changer for your business, helping you get noticed and boost sales on TikTok. There’s so much to gain from diving into TikTok influencer marketing. An influencer with a hefty TikTok following can supercharge your campaign and get your brand in front of the people you want to reach.

Getting into the market with the help of influencers who know your industry inside out is a top-notch plan. But remember, not every influencer is going to be the right fit for your business goals. Without knowing how to pick the TikTok influencers your audience loves, you might just end up spinning your wheels and spending cash with nothing to show for it.

Make sure you choose an influencer who can really speak to your audience and highlight the perks of your product. Now that you know how to find TikTok influencer, kick things off and start boosting your sales.

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