How to become a Pinterest influencer – Full Guide

Have you ever thought about the world of social media influencers? Sure, Instagram, TikTok, and YouTube are the usual suspects, but guess what? Pinterest has joined the influencer game, too! That’s right – there’s a whole new avenue for you to explore for each Pinterest influencer.

If you’ve been nurturing the dream of becoming an influencer, Pinterest is now a viable platform for you to make that dream a reality.

Wondering how to get started as a Pinterest influencer? Don’t worry; we’ve got you covered! In this post, we will walk you through some handy tips and essential steps to help you achieve your influencer ambitions on Pinterest. Stay tuned!

What is a Pinterest influencer?

Ever heard of a “Pinfluencer”? It’s a fun twist on the term for someone who uses Pinterest to showcase products and teams up with companies right there on the platform.

Now, Pinterest has its own lingo – they don’t use the word “influencers” per se. They prefer the term Pinterest Creators.

But don’t be fooled by the different name; Pinterest Creators do pretty much what influencers do elsewhere. Pinterest gives these Creators a helping hand to:

  • Build a community of dedicated followers
  • Seek out partnerships and joint ventures with brands
  • Tag their merchandise in pins for easy shopping
  • Gain visibility and increase their fan base.

Benefits of becoming a Pinterest influencer

Every platform offers its own perks. However, Pinterest as a platform for influencers comes with some unique advantages:

1. A positive community and audience

Social media often gets a bad rap for being a place where negativity and online trolls thrive. But on Pinterest, that’s less of an issue to stress over. They’ve introduced something called the Creator Code. When it comes to Pinterest, Creativity flourishes in a space free from negativity and comparison. Pinterest stands out because we prioritize kindness and your well-being as a creator. Experience the difference when you are part of a more compassionate community.

Moreover, the Pinterest Newsroom has shared that they’ve rolled out new tools to help manage comments, including:

  • Gentle reminders for users to think twice and stay kind, nudging them to reconsider before sharing comments that could be hurtful.
  • Handy moderation features allow creators to delete unwanted comments or filter out certain words.
  • The option for creators to showcase up to three comments in their feed to spotlight positive interactions.

And to top it off, they’re using advanced machine learning to sniff out and say goodbye to spammy comments.

2. Content lasts forever

Unlike social media platforms like Instagram, where the focus is mostly on fresh content, Pinterest has a charm of its own – pins have a timeless quality. What’s fantastic about Pinterest is that pins from way back can pop up again and suddenly catch fire, spreading like wildfire across the platform.

Seasonal content on Pinterest can really hit the jackpot in terms of engagement! But here’s a little insider tip: get it out there a few months earlier. This gives Pinterest ample time to get to know and categorize your content properly!

3. Many resources and opportunities

 Pinterest Creators and influencers have a treasure trove of tools and chances at their fingertips, provided by both Pinterest and the vibrant community of Pinterest marketers.

How to become a Pinterest influencer?

If you want to turn your passion for pinning into influence, here’s a step-by-step guide to get you started.

Understand the Platform

Before you dive in, take some time to really understand how Pinterest works. It’s not just about pretty pictures; it’s a visual search engine where people look for inspiration, ideas, and products. Familiarize yourself with the algorithm, the types of content that perform well, and how users interact with pins.

Define Your Niche

To stand out on Pinterest, you should have a clear focus. Whether it’s DIY home decor, fashion trends, or vegan recipes, find a niche that you’re passionate about and that resonates with a specific audience. This will help you create targeted content and build a dedicated following.

Here are a few niches to consider:

Create a Business Account

Switch to a Pinterest business account to gain access to analytics and other crucial features for influencers. This will allow you to track your progress, understand your audience better, and optimize your strategy.

Optimize Your Profile

Make sure your profile is complete and appealing. Use a high-quality profile picture, write a compelling bio, and include keywords related to your niche to improve discoverability. Don’t forget to link your website or blog if you have one.

Curate High-Quality Content

Quality trumps quantity on Pinterest. Create visually appealing pins that are likely to get repinned. Use high-resolution images and readable fonts, and include your branding subtly. Always remember to add a description with relevant keywords to each pin.

Be Consistent

Consistency is key to growing your presence on any social media platform. Pin regularly and maintain a consistent style and theme across your boards. This helps with recognition and encourages people to follow you for more content.

Engage with the Community

Interact with other pinners by repinning their pins, commenting on them, and engaging with comments on your pins. Building relationships with fellow influencers and your audience can lead to collaborations and increased engagement.

Use Analytics

Monitor your Pinterest analytics to see what’s working and what’s not. Look at the most popular pins, the best times to post, and who your audience is. Use this data to refine your strategy and grow your influence.

Collaborate with Brands

Brands may approach you for partnerships once you’ve built a significant following and have solid engagement rates. You can also pitch to brands that align with your niche. Be professional and show them the value you can bring with your unique audience.

An easier and more efficient way to find collaborators is to register for free with PopTribe. You get to choose from a large number of brands from many niches.

Stay Updated

Pinterest, like all social media platforms, evolves constantly. Stay updated with the latest trends, feature updates, and best practices. This will help you stay relevant and continue to grow as an influencer.

Final Words

It’s totally doable to become an influencer on Pinterest. We’re sending good vibes your way and hope these pointers assist you as you embark on the path to Pinterest influence. If you need further assistance, we are here for you. Contact us now.

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