Hashtags have long been known to increase engagement, boost brand awareness, and reach more followers when posting on social media. However, for your hashtag strategy to bear fruit, you’ll need an effective strategy in place.

Almost every digital brand today uses hashtags influencer marketing in their social media marketing campaigns, so you must find a way to get ahead in this digital era for your strategy to succeed.

In that case, keep reading this guide to discover hashtags influencer marketing secrets that’ll help you enrich your social media marketing campaigns.

What Exactly is Hashtags Influencer Marketing?

Hashtags are words or phrases preceded by the symbol #. On the other hand, influencer marketing refers to the collaboration between brands and social media users with a significant following to endorse brands’ products to targeted audiences. Therefore, hashtags influencer marketing is the process by which influencers use specific hashtags on social media to reach a wider audience. Influencers use hashtags to boost content discovery, facilitate audience engagement, and increase brand awareness.

Hashtags Influencer Basics You Need to Understand in 2024

Follow these best practices hashtags influencer marketing basics to stand out from the crowd and enhance your social media marketing strategy today:

1.    Research Your Hashtags Before Using Them

For your hashtags influencer marketing strategy to succeed, you must start by researching the most relevant and trending hashtags. In this case, use a hashtag generator tool to streamline the process.

Using a hashtags generator tool designed for influencers will help you narrow down the results and be left with catchy and relevant hashtags. As an influencer, this will boost the discoverability of your posts on social media, maximising your reach and engagement.

2.    Avoid Spaces or Punctuations in Your Hashtags

When writing hashtags in your captivating social media captions, one rule of thumb is to avoid spaces, punctuations, or symbols in your hashtags. If you use them, they won’t work. Also, remember to always start them with #.

3.    Use the Right Number of Hashtags

There are limits to the maximum number of hashtags you can use based on the social media platform you are posting on. Using more hashes than the recommended amounts will render your hashtags spammy. Therefore, only when they add value should you use hashtags in your post.

4.    Ensure Your Social Media Accounts are Public

Another hashtags influencer marketing aspect many people tend to forget is making their social media accounts public. This limits their hashtagged content to the current following, which means non-followers won’t see it. 

5.    Use Detailed and Specific Hashtags

Avoid rather obscure or complicated hashtags in your social media marketing campaigns. Make them relevant and specific because if they are too complicated, other social media users won’t find them.

You can mix popular and niche-specific hashtags to increase visibility and reach a more specific audience. They should be specific, searchable, and contain relevant keywords.

6.    Keep Your Hashtags Short and Memorable

Avoid long phrases in your hashtags for influencer marketing campaigns. You want to make your hashtags concise and memorable. In this case, keep the target audience in mind when generating hashtags. Research what they like and dislike, what they are currently talking about, and how they might react to your hashtags.

How To Use Hashtags Correctly on Popular Social Media Platforms

Each social media platform has its own rules on hashtag usage. So, to increase the discoverability and engagement of your posts, here is how to use hashtags on different social media platforms;

1.    How to Use Hashtags for Influencer Marketing on Instagram

Although Instagram allows you to use up to 30 hashtags, using this much can render your posts spammy. The recommended number, in this case, is 3 to 5. According to statistics, Instagram posts containing three to four hashtags had an average impression rate of 3.41 percent. This is the most number of tags with reference to user impression.

Consider using hashtags in your first comment. You can also group them at the end of your caption. While doing so, one best practice is combining popular, branded, niche-specific, location, and content-related hashtags.

Last but not least, remember to stay away from banned tags. Otherwise, your account will get banned. 

2.    How to Use Hashtags Influencer Marketing on TikTok

The caption limit for TikTok posts is 4000 characters, which gives you the freedom to play with hashtags to see which ones work best. However, it’s recommended that you use 3-6 hashtags on your TikTok videos.

A TikTok hashtag generator tool will help you generate ideas for the hashtags to use on your posts. Consider combining niche-specific and trending hashtags to increase your posts’ discoverability. 

3.    How to Use Hashtags Influencer Marketing on X (FormerlyTwitter)

While you may use as many hashtags as you like on X (Twitter) if you remain within the 280-character limit, you don’t want to go overboard. In this case, X recommends you use a maximum of 2 hashtags on each post. Start by researching trending and relevant hashtags, then ask your followers to retweet, which can increase the engagement rate in your posts. 

4.    How to Use Hashtags Influencer Marketing on Facebook

In the case of Facebook posts, use a maximum of two hashtags. Usually, using too many hashtags comes off as unprofessional.

Also, consider incorporating Facebook hashtags into your sentences to improve the discoverability of your posts. Another best practice is reposting your top-performing Facebook posts using relevant hashtags. It helps attract new followers.

Final Thought

Hashtags influencer marketing is all about exposure. But for it to work miracles, you have to understand its basics and best practices. While this may take time, you will be able to boost the discoverability of your social media posts, drive engagement rates, and increase brand awareness once you get the hang of hashtag usage in your social media marketing campaigns.