Why Businesses Should Hire Content Creators in 2023
Brand awareness, increased visibility, and broader audience reach are the most common benefits many business owners think of whenever influencer marketing is mentioned. While these are the obvious reasons a business should hire content creators, there is more to it than you may perceive.
This write-up will help you discover several other benefits of hiring content creators other than those mentioned above.
Let’s start by understanding who a content creator is and their role in your business.
Content creators are individuals or entities that generate entertaining or educational material for an audience through a medium or channel. Content creators who build up a substantial following on social media qualify to become influencers. That means they have the ability to sway their followers’ opinions and behaviors when it comes to purchase decisions.
In that case, businesses can hire content creators to promote their products on social media.
Some of the factors to consider when vetting a content creator include having a “substantial” social media following and being able to actively engage the target audience.
Ideally, when businesses hire content creators, they leverage their authenticity and expertise to promote their products to the right audience. Content creators achieve this by creating compelling content in the form of videos, images, or texts.
The right content creator is a powerful resource for promoting products to a larger audience. That said, here are more benefits content creators will bring to the table:
Hiring a content creator to promote products listed on platforms like Amazon is cost-effective compared to traditional advertising methods.
Working with a content creator means you don’t have to invest in large-scale production efforts. This includes writers, videographers, and designers to create high-quality content.
Besides, unlike traditional advertising methods, you don’t have to pay for ad space. For instance, Amazon influencers usually receive commissions from Amazon whenever their followers make qualifying purchases using their affiliate links. Others earn through their social media channels, including YouTube and Instagram.
If you wish to pay them, you can give them some of your products as a token of appreciation for their promotional efforts, which will motivate them to promote more of your products.
Brands can hire content creators to help create more customer-focused content that addresses consumers’ pain points. Valuable content includes product descriptions, demonstrative videos, tutorials, and reviews.
In doing this, the content creator will be helping the target customer see value in your product and their content.
A content creator who has all their focus on a specific niche is seen as an industry authority in what their followers like. They usually have tons of information regarding what their target audience may want to be solved in their industries.
As such, you can include them in your content marketing team to help with brainstorming amazing content ideas for your brand, particularly when launching a new product.
Companies usually hire content creators who can help sway a potential customer’s decision through their content. Most consumers, particularly the younger generation, would rather trust their favorite content creator than an ad they just stumbled upon while browsing the internet.
Even better, content creators can help your ads appeal to the younger generation. Ad blockers usually affect display ads and not social media ads like the ones that show up between Instagram and Snapchat stories.
Besides boosting your SEO rankings, partnering with a reputable content creator can increase your company’s social media followers. You see, some potential customers may decide to know more about your product after seeing how it’s of value to their favorite content creator. In the process of researching your company, they may click “Follow” to receive first-hand information regarding your products.
In that case, consider asking your content creator to tag your company’s social media handles whenever they upload content.
No matter the size of your company and industry, there’s always a content creator willing to help promote your products. Mega, macro, micro, and nano are the types of influencer options you have.
However, ensure you conduct thorough research before deciding on the best fit for your company. Here are some of the factors to consider when hiring the right content creator to promote your products.
- Check if the content creator or influencer aligns with your brand image.
- Evaluate their level of engagement with their followers.
- Assess the quality of content they create.
- Determine your budget.
- Check the platforms they are most prominent on in relation to your target audience.
Considering the fact that we are living in the age of the creator’s economy, it’s important that your business taps into this opportunity to drive more sales. In that case, consider joining PopTribe to hire content creators who are willing to promote your brand in exchange for products.