Target influencer program: What is it and how to join

Worldwide eCommerce sales are reaching new heights. This surge presents a golden opportunity for those interested in affiliate marketing. If you’re just dipping your toes into this field or are an experienced affiliate marketer looking to broaden your portfolio, you might want to consider the Target Affiliate Program. In this article, we will take a close look at the Target influencer program to help you determine if it’s the ideal choice for you. So, let’s jump in and get to know more about what makes this opportunity worth considering.

What is the Target Influencer Program?

The Target Affiliate Program, also called the Target Partners Program, allows creators to earn commissions through traceable links and customized storefront pages.

There are two special benefits that members of the Target Partners can enjoy:

Target Partners Provides Commissionable Product Links

Content creators have the chance to make money via commissions from product links. Target promotes a 7-day cookie duration attached to all their links. This implies that if a sale occurs within 7 days of the initial click on the link, the affiliate will still receive credit for it.

Target Gives Top Creators an Affiliate Storefront

Target provides influencers with a personal storefront to feature in their user-generated content. Any sales made through this storefront link will earn the creator’s commissions.

Influencers have the freedom to customize their Target Influencer Storefront with:

  • A profile picture
  • Handpicked collections of products available
  • A personalized greeting message.


Creators at Target group their favorite items into well-organized collections, which could include their preferred clothing, beauty essentials, and more. Clicking on a collection unveils all the influencer’s chosen items.

Target Features Top Creator Storefronts on a Community Page

Target’s Storefront community page is a comprehensive directory of top creator collections. This allows customers to discover new creators who resemble them or have similar interests.


Who Should Join the Target Partners Program?

If you have a well-established blog, website, or social media presence, it would benefit you to join this affiliate program.

  • Bloggers: Bloggers are constantly seeking methods to earn from their passion. Affiliate links serve as an excellent means to achieve this. The Target affiliate program provides various categories and products, making it suitable for most niches. It’s crucial to endorse products that align with your brand’s ethos. For instance, if you’re a blogger focusing on motherhood, promoting items related to health and care, toys, baby equipment, and so forth would be ideal.
  • Website Owners: Owning a website opens up numerous avenues for online earnings, and affiliate marketing is one of the most effective methods. Suppose you run a tech-oriented website where you provide suggestions and reviews for gaming and computing products. In this case, your website is considered a niche affiliate platform that you can utilize to endorse items relevant to your brand and site. In such a scenario, you could register as a Target affiliate marketer to promote Target’s tech merchandise. This would be smart, as you already have a follower base that values your expertise.
  • Influencers: The Target influencer program is an excellent fit for anyone with a substantial social media following. This is because they already have an audience that trusts their opinions and is likely to be interested in their recommendations. If you’re an influencer, it’s important to only endorse products within your niche and those you’ve personally tried out.

What Products Can You Promote?

You have the opportunity to endorse products that directly align with your niche. Similar to many other affiliate programs, the Target affiliate program provides a wide range of products and categories for you to select from.

The Categories You Can Promote

There’s a plethora of categories you can promote, with some of the most sought-after ones being:

  • Men’s Section
  • Kids’ Section
  • Footwear
  • Baby Products
  • Health & Wellness
  • Groceries
  • Women’s Section
  • Movies, Music & Books
  • Sports & Outdoor Gear
  • Beauty and Personal Care Items
  • Pet Supplies
  • Home Goods
  • Patio & Garden Items
  • Furniture
  • Kitchen & Dining Essentials
  • Toys
  • Electronics
  • Video Games
  • Household Necessities
  • School & Office Supplies.

The possibilities are endless, and finding products that align with your niche is simple. This is one factor that makes the Target affiliate program so appealing to affiliate marketers.

How Does the Target Influencer Program Work?

To join the Target Affiliate Program, you’ll need an Impact-Radius account. Prospective influencers must fill out an application evaluated based on factors like follower count, engagement rate, and more. Once approved, creators can immediately start promoting Target’s products.

Target Partners promotes a maximum commission rate of 8%. However, most product categories are likely to yield between 1% and 5% commission, with significant increases depending on the volume of orders brought in by the creator.


It’s worth noting that Target excludes several categories from their program, including but not limited to groceries, consumable media, toys, and gift cards. This can be somewhat disappointing, especially when compared to alternatives like the Amazon Influencer Program, which manages to offer commissions (albeit small) for nearly all products.

How Do I Join?

Joining Target’s program involves three straightforward steps.

  • Step 1: Registration. Visit the Target Partner sign-up page and click the “Apply Now” button. You’ll need to provide your personal details, company information, and promotional data, which includes your website URLs, social media handles, or mobile app details. You’ll also be presented with a list of agreements related to the program that you should read through. Additionally, you’ll have the option to download the terms of the program.
  • Step 2: Content Production. Target’s program provides support for its affiliates. Once registered as an affiliate, you must generate content and decide on the categories you wish to promote. You’ll also need to create affiliate links that you can use to endorse products via your website, social media channels, or mobile app.
  • Step 3: Transform Viewers into Buyers. Finally, you must employ content marketing strategies to encourage your audience or website visitors to purchase products using your affiliate links. The more effective your strategies are, the more sales you’ll generate.

Final Words

With the exponential growth of worldwide eCommerce and projections of $5 trillion in sales by 2024, affiliate marketing presents an unparalleled opportunity for individuals looking to monetize their online presence. The Target Influencer Program is a lucrative option, offering commissionable product links with a 7-day cookie duration and personalized storefronts for top creators. Whether you’re a blogger, website owner, or influencer, Target’s diverse categories allow you to seamlessly align promotions with your niche. While exclusions exist, joining the program is a straightforward process involving registration, content production, and strategic marketing to drive sales. With careful selection and promotion, the Target Affiliate Program can serve as a valuable income stream in the thriving landscape of eCommerce.

Finally, check our guide for the Walmart Affiliate program to make money from presence on your social media. You can find many products on Walmart for your niche that are worth promoting for a commission.

Before you go, make sure you join the PopTribe community to find brands for collaborations. It’s free to register. And if you need any assistance, our team is here for you.

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