How to drive sales with social media influencers
Influencer marketing is at its peak today, and it is the go-to strategy for spreading brand awareness or working on improving brand image. But, influencers are also beneficial in other business areas. For example, did you know you can quickly drive sales with social media influencers? Whether this is new information for you or not, you are in the right place to learn how to make it happen. We will show you how to find the right influencer for your business and how to grow your sales at the same time.
Types of influencers
We can group influencers into different categories, depending on the number of followers. This is very important to consider because you want to work with the person who will be the best fit for your business. For example, let’s say you are a startup business selling printed shirts. You go to a mega influencer who has millions of followers, and they make you viral overnight. Now you have potentially millions of customers, and the orders will start pouring in. But, since you are just a startup, there is no way you can keep up with all the incoming orders. This is why you need to be very careful. More followers do not always mean a better fit for your business.
How to find the best influencer for your business?
The number of followers is just one of many metrics to help you find the best influencer for your campaign. You also need to consider:
- their niche;
- the type of content;
- overall engagement;
- reach and impressions;
- brand engagement.
All these factors will help you pick the right person to assist you in growing your sales and pacing yourself.
How to efficiently drive sales with social media influencers
Now that you know how to choose the best influencer for your business let’s talk about how your business can benefit from viral marketing. Many strategies will help you grow your sales, and below are the most efficient ones.
Giveaways and contests
Influencers are very popular because they can gather many followers on their videos. This is the perfect place to organize giveaways or contests. Reward your loyal clients, and give them a taste of what they can get. A successful giveaway will create a personal connection between your business and the clients. Also, it will lead to an increase in future sales.
Share discount codes through influencers
If you have ever bought anything online, you have probably seen an option to enter a discount code. And, you probably wondered how to get your hands on one. You should generate discount codes and hand them out to your influencer. They can create weekly videos where they will announce the release of discount codes. Now you have a group of anxious customers waiting to get those codes and make a purchase.
Use promotional hashtags
When you start a new campaign to release a product or a special deal, it is essential to use promotional hashtags or campaign-specific hashtags. There is no better way to promote a holiday deal than this. Hashtags are viral today, and they help with grouping similar content together. Also, they make it easier for clients to find what they are looking for.
Do product reviews
Even though online shopping is very popular today, people often want confirmation that the product is good. Potential clients often turn to online reviews or even personal recommendations. As a part of your influencer marketing campaign, you can offer free products to influencers in exchange for their review. They will use the product and give their fair opinion, which will help you to advertise the business in the best possible way, through recommendations.
Share valuable content through an influencer campaign
Let’s say there is a holiday coming up. People will want to buy nice gifts for their loved ones. They will want to be innovative and creative. There is no better time to create and share a gift guide. This strategy can boost your sales. Show people how to surprise their loved ones. Influencers will share your gift guides and provide a link so people can make a purchase.
Influencers can also share posts to drive sales
Just as you create an ad with a CTA button that invites customers to make a purchase, that’s how influencers can share posts and stories with the same goal in mind. Influencers have the power to engage people on social media, and one well-placed post that says “Buy now!” will do wonders for your sales numbers.
Partner with an influencer
Let’s go back to our example from the start of the article, where we talked about a business selling printed shirts. Why not partner up with an influencer and let them design a print? Their followers will love it. There is already a powerful connection between an influencer and their followers, much stronger than between them and your business. They are more likely to purchase merchandise from the influencer than your business. So, if the influencer designs a product for you, that’s an excellent opportunity to increase sales.
Help influencers make more money
No one will be as engaged with your business as an influencer that earns from it. We already discussed partnering with an influencer and letting them design a product for you to increase sales. If you offer a percentage of every sale to your influencer, they will work twice as hard to make as many sales as possible—this fantastic opportunity lets you grow your sales by creating a strong partnership.
Remember to pace yourself!
As a last piece of advice, we need to remind you one more time to pace yourself. Your sales will go up, but you need to control the tempo. Don’t create orders that you cannot keep up with. This is an excellent way to lose customers before you even get them. With that in mind, we hope this guide will show you how to drive sales with social media influencers. Best of luck!
About Author: Mark Robinson is a freelance blogger and content creator for Convert More. He uses his passion for writing to help young content creators to become experienced professionals. In his spare time, Mark enjoys reading sci-fi novels and painting.