How to Become a Facebook Influencer
Do you enjoy connecting with people on Facebook and find your circle of friends expanding? Curious about transforming those connections into a path as an influencer? Well, we’ve got you covered! Let’s dive into the top tips for becoming a successful Facebook influencer.
Steps to be a Facebook Influencer
1- Pick a Niche and Post Around it
Your journey as a Facebook influencer begins with finding your special content corner. It’s impossible to be known for everything, so selecting an area you excel in is wise. Choose a topic that sparks your passion rather than something unfamiliar to you. Take inspiration from Kayla Itsines (@k.itsines), who has made a name for herself as a renowned fitness and workout influencer.
Credit: Kayla Itsines
After settling on a niche, it’s important to remain dedicated to it. So, what’s next? Make sure to share content frequently and reliably. To boost your account’s growth, put effort into capturing images that are well-composed, brightly lit, and sharply focused where it counts.
Did you know that nearly half of the audience might stop following a brand for overwhelming their feed with too many posts? Yet, on the flip side, many people might click unfollow if they feel there’s not enough content.
Your goal is to strike the perfect balance between these two ends of the spectrum.
Here are a few niches to consider before becoming a Facebook influencer:
2- Create a Facebook Business Page
Creating a Facebook business page is a fantastic way to introduce people to what your business offers. By setting up this page, you can access Facebook’s advertising features.
Choose the kind of page that fits your business best, like a local business, company, or brand. After making your selection, your new page will be ready to go.
To draw in and captivate your intended audience, personalize your business page by following these simple steps:
- Secure your unique URL: Craft a memorable custom URL at facebook.com/username for your page that’s concise and easy to recall.
- Manage your content: Take charge of what gets posted on your page. You can control the types of posts others can make and tweak your moderation settings to filter out certain words, as well as activate the profanity filter for your page.
- Implement a Call-to-Action button: Add a call-to-action button to your page by clicking on “Add Action Button.” This feature can direct mobile users to your app or a mobile-friendly version of your website.
3- Write Captions that Reflect Your Brand’s Voice and Personality
Even with the allure of visual content, text still plays a crucial role in conveying your message to the audience. Did you know? Videos with captions see a 12% increase in viewing time.
To craft sharp and captivating text, there are several key points to consider as a Facebook influencer:
- Post Length: Keep the initial part of your Facebook posts brief and engaging. Kick off with something that grabs attention, like a question, an interesting fact, or an unusual word.
- Post Language: Use straightforward language and steer clear of jargon. Always aim to leave your readers with a positive impression.
- Post Structure: Adopt the inverted pyramid method for your text. Lead with the conclusion and main points so readers immediately grasp what benefits they’ll get from reading further, then delve into the finer details later on.
4- Track Your Competitors
Keeping an eye on your competition through Facebook is a clever strategy to remain informed about key trends in your industry. It gives you insight into their current status, identifies which of their posts are the most engaging, and reveals the marketing tactics they’re employing:
- Leverage Facebook Insights: Facebook provides its own insights tool that allows you to track basic statistics about your competitors, like how many followers they have, how often they post, or how much engagement (comments, shares, and likes) their posts receive. For deeper analysis, consider using additional tools like Quick Search, Sprout Social, or Scoreboard Social to gauge how you stack up against them.
- Analyze Their Content: Keeping tabs on your rivals’ postings is invaluable. Create a list using Facebook’s ‘Pages to Watch’ feature where you can add your competitors’ pages—up to 100 of them. Regularly review this list and jot down observations about the types of content they share. Try a Facebook video downloader to delve deeper, especially with images and videos. Just copy the URL of the content you’re interested in and paste it into the downloader to save it directly to your downloads folder.
- Examine Competitor Ads: Investigate which ads your competitors are running that seem to resonate with their audience. A great resource for this is the “Info and Ads” section found on every Facebook business page. Use geographical filters to see if they’re targeting ads in your area or elsewhere, giving you a clearer picture of their advertising reach and focus.
5- Interact with Followers
Boosting engagement on your Facebook page isn’t just about posting content; it’s also about interacting with your audience. Buffer’s research, which included over a thousand Facebook users, revealed that personalized replies make followers feel more valued than a simple thumbs-up.
Responding quickly matters, too, ideally within four hours of receiving a comment. This kind of promptness can really set you apart.
Engaging with your fans by replying shows you’re paying attention and value their input. This looks great for your brand and sparks further conversations among your followers down the line.
If you’re strapped for time and can’t get back to every message, consider setting up a Facebook Chatbot to help manage the workload.
Another engaging tactic is to invite your followers to voice their opinions or ask questions. It’s a fantastic way to give them the floor to express themselves.
5 effective ways to get more likes on your Facebook Influencer page
Boosting your Facebook page’s popularity can be done in a handful of effective ways:
- Consistently Share Captivating Content: Post content that resonates with your audience, like eye-catching photos, funny memes, engaging videos (think Facebook Live), and informative text posts.
- Utilize Facebook Advertising: Tailor ads to reach the right people who will most likely hit the ‘like’ button on your page.
- Cross-Promote Across Social Channels: Don’t hesitate to spread the word about your Facebook page on other platforms, such as Twitter or Instagram, to attract more fans.
- Leverage Your Existing Community: Encourage your current followers to bring their friends into the fold by inviting them to like your page, thus expanding your visibility.
- Organize Contests or Giveaways: People love the excitement of potentially winning something, so running contests or giveaways is a great way to get more likes.
Keep in mind that growing a dedicated audience is a marathon, not a sprint. Stay patient and persistent with your efforts.
There you have it. You have proven steps and tips to become a successful Facebook influencer. Once you have an established following, register for free with PopTribe. Why? You can collaborate with great brands willing to compensate you for promoting their products.
If you need support getting started, contact us, and we will get back to you as soon as possible.