The days when businesses would cast a wide net hoping to reach as many people as possible are now behind us. Today, people tend to gravitate towards more personalized and meaningful marketing approaches, and that’s where tribe influencers come into play. Whether it’s brand awareness, increasing conversions, or driving website traffic, tribe influencers can help you achieve your business goals much faster than traditional advertising.

We are living in a world where the creator economy is becoming a norm. More individuals are embracing their creative side of life and monetizing their passions, with many businesses keen on tapping into the influence these content creators have built over time.

This write-up delves into more benefits your business can unlock by working with a tribe influencer to help you understand why you should ditch traditional marketing methods immediately!

Let’s start with the meaning behind tribe influencer marketing.

Who is a Tribe Influencer?

Tribe influencers are individuals with a decent number of followers on social media — between 1,000 and 100,000 — who are focused on a common interest or goal. Tribe influencers fall under the category of micro-influencers. They are sometimes referred to as niche influencers since they have loyal and highly engaged audiences connected by a common idea, purpose, or goal.

They are often regarded as experts or specialists in their industries because they have authority on one subject. As such, they have the ability to sway the purchasing decisions of their followers. You see, tribal marketing focuses on segmenting an audience based on shared beliefs and interests rather than grouping them based on demographics.

Advantages of Collaborating With Tribe Influencers?

Here are the benefits your business can derive from a tribe influencer.

1.    Tribe Influencers Offer a More Targeted and Engaged Audience for Businesses

Businesses work with tribe influencers to reach a specifically defined and relevant audience that is more likely to be interested in their products. A highly engaged audience is pretty much what most businesses need to deliver their messages in a more relevant and impactful way.

Typically, tribe influencers have a relatively smaller following, which makes it easy for them to drive engagement at a relatively higher rate. By following back, responding to comments or questions, and liking, tribe influencers are able to cultivate a more personal connection with their community of followers.

By doing this, you can build trust and credibility with your target audience, which translates to more conversions and sales.

2.    They Appear More Authentic and Trustworthy to their Followers

Typically, the relationship between tribe influencers and their followers is built upon trust and credibility. That means they must have invested a considerable amount of time to grow as a community of individuals focused on the same purpose and goals.

By getting a tribe influencer to promote your products, you’d be tapping into the trust they have built within their respective communities over time. Therefore, the moment a tribe influencer endorses your product, your brand gets instant credibility from their followers because their recommendations are perceived as genuine.

This makes tribal marketing an excellent strategy for showcasing a product in a more relatable and personalized way as opposed to traditional advertising methods.

3.    Higher Rates of Engagement

Tribal influencers tend to generate more engagement rates than macro influencers or big-name celebrities on social media platforms like Instagram. They are more suited for small and medium-sized businesses looking to deliver their message to a well-defined audience.

Tribe influencers are the right individuals to create content around your products and services because they are more relatable than macro and mega influencers. And because they would be creating content their followers resonate with, they can help drive traffic to your website and increase likes, shares, and comments in your businesses’ social media accounts, leading to more brand awareness and sales.

4.    Tribe Influencers are Usually Cost-effective

The cost of working with a tribe influencer is far less compared to contracting macro and mega influencers. The cost of hiring an influencer is usually synonymous with their reach, which is based on their number of followers. However, you don’t want an endorsement that will come off as fake to the target audience or will disappear into an influencer feed within no time. In that case, you want an advocate who will guarantee greater visibility at a relatively lower cost.

5.    Your Business Will Benefit from Measurable Results

Working with a tribe influencer to measure the success rate of your campaigns and analyze their ROI. In that case, consider working with an influencer who can access data and analytics about their followers. This includes engagement metrics based on audience demographics to help you better understand the target audience.

In doing this, you will be able to set specific and measurable goals like generating website traffic, increasing brand awareness, or increasing sales, which can help you make more informed decisions when refining your marketing strategies.

Final Word

Tribe influencers are more suited to businesses looking to reach niche-specific audiences. They can help your business establish credibility and trust within online communities in a much more cost-effective and data-oriented approach as opposed to traditional advertising methods or working with big-name influencers.

If you are looking for a way to collaborate with content creators to promote your products, start for free by joining PopTribe. You’ll get to work with high-quality content creators who will generate sales for your business in exchange for products.