Amazon Influencer Program Overview: Key Features and Best Practices to Become a Successful Amazon Influencer
Do you consider yourself to have a knack for pulling crowds on the internet? The good news is that you can write your own career path through your social media following. Simply start by joining PopTribe to learn the ropes of the Amazon Influencer Program and start earning from your content.
According to recent reports, the total number of sellers is nearly 9.7 million, and 1.9 million of these are active sellers. You should also join the program to get a piece of the cake.
This write-up will guide you through the key features and best practices you must have at your fingertips to become a successful Amazon Influencer. Let’s start by understanding how the program works.
The Amazon Influencer Program is an extension of the Amazon Associates Program. It’s designed for individuals with a strong online presence to monetize their content. As an influencer in this program, you’d earn a commission for promoting products on Amazon.
Once you become an Amazon Influencer, you will receive a special vanity URL, which you’ll use in promoting your Amazon presence verbally.
Simply establish yourself as a trusted e-commerce leader to attract an authentic customer base, which translates to more conversions and more money in your pocket.
So, what are the features you need to pay close attention to?
As an influencer, you might want to heed the following features for increased traffic and commissions on sales:
- The customizable storefront: A storefront refers to the page where Amazon influencers showcase their products and make product recommendations. To ensure your storefront is driving conversions optimally for more profits, design it based on your target customer’s pain points.
Many customers visiting your store don’t necessarily have an idea of what they want to buy.
Another strategy is to leverage storytelling. A lot of customers landing on Amazon storefronts for the first time start by learning more about the brands they’ll be buying from.
As such, a compelling brand story should answer why you created the brand, what motivates you, and what makes you stand out from the crowd.
Last but not least, use high-quality images and optimise your store for mobile.
- The vanity URL: This feature makes it easy for you to promote your storefront and direct your followers to your page. To make the most out of your Amazon URL, make it memorable — probably by incorporating your brand name into it or including a relevant industry keyword.
Also, consider promoting it as much as possible. You can include the URL on different social media bios, captions, and stories (you must have a “swipe-up” feature for this).
- Amazon Influencer Program Tools: These help you recommend products to your target audience. You can access them via your Amazon Associates account.
Even better, you can easily link to all of your product recommendations using a single URL with the help of Amazon Influencer Program tools.
Use Amazon’s Brand Analytics to track your storefront’s performance and make the necessary tweaks. The tool is free.
As an influencer, you want your business to thrive. And for you to achieve this, you should follow these best practices:
Uploading product-focused video content will help the customer better understand the product’s features and grasp its value proposition. Through such content, the buyer can see the product in action, including how it looks and how it’s used.
This can increase their confidence when making a purchasing decision, which translates to more business on your side.
As an influencer, your target audience will be looking for your unique perspective when making a purchase. And since you are the one guiding their buying decision, your best bet is to be as descriptive as possible in your demonstrations.
Define what the item is, thoroughly describe its features, who it’s made for, what makes it different from others, etc. You can also advise the buyer on how to handle the product, including storage, cleaning, and assembling.
In doing so, you’ll have answered most of their questions before they decide to buy. Reading values from a package won’t offer much help to your target.
Relevant product tagging involves describing the products featured in your videos and showing them virtually on screen. It gives the target audience the best customer experience and helps with their shopping decisions.
In fact, Amazon rejects videos with inaccurate product tagging. Besides, the company does not allow influencers to tag similar products in an attempt to increase their exposure for their videos.
Therefore, if a product has many variations, including colour and size, simply tag the most accurate item and let Amazon auto-associate the rest.
Note that your eligibility for joining the Amazon Influencer Program will be based on your number of followers and how active you are on social media. You must have a YouTube, Instagram, TikTok, or Facebook account.
If you are ready to get your foot in the door, register as a creator on PopTribe for a chance to learn from like-minded individuals, grow your brand, and earn while at it.