After partnering with Poptribe.com, NatureLab Tokyo saw its daily Amazon sales double, increasing from approximately 50 units to 100 units per day. This business case specifically focuses on one of NatureLab Tokyo’s flagship products sold on Amazon: the Perfect Repair Treatment Masque. This deep conditioning hair masque is formulated to restore dry, damaged, and color-treated hair by strengthening strands and supporting scalp health with key ingredients such as bamboo extract, smart keratin, argan oil, and prickly pear oil.

This growth was fueled by an enhanced keyword strategy, optimized sponsored advertisements, and a targeted approach to influencer marketing aimed at driving traffic from outside Amazon. 

NatureLab Tokyo’s influencer strategy focused on collaborations with content creators to promote its line of clean hair-care products. By using Poptribe.com, the brand efficiently connected with relevant influencers, streamlined the process of dispatching products, and tracked performance using Amazon Attribution. This led to a boost in sales velocity and an improved Best Seller Rank (BSR), creating a cycle of increased visibility and growth. 

By integrating influencer marketing with the tools offered by Poptribe.com, NatureLab Tokyo was able to strengthen its presence in the highly competitive Amazon marketplace. Key products, such as items from its Repair Treatment and Volume Boost lines, played a significant role in driving these results. This case illustrates how strategic influencer partnerships can substantially accelerate growth for beauty brands. 

Progress Update on Sales Growth Strategy 

At the beginning of 2025, an ambitious goal was set to double the sales figures from 2024 through the strategic use of influencer marketing and by increasing off-Amazon traffic. Utilizing the Poptribe.com platform, scaling operations, and refining the overall business strategy have resulted in substantial progress. 

Working Smarter, Not Harder 

One significant change involved adopting a smarter approach to operations. An assistant was trained to manage daily tasks, which freed up time to focus on high-impact activities such as influencer outreach. This assistant manages the Poptribe.com account, a resource that became essential as the demand from influencers surged. 

Expanding Influencer Marketing Initiatives 

• Selection of 100 Influencers: Partnerships were established with a diverse group of content creators across TikTok and Instagram, all specializing in beauty and hair care. 

• Gifted Collaborations: Free products were offered to 75 micro-influencers (those with fewer than 5,000 followers) to assess engagement and cost-effectiveness. 

• Paid Partnerships: Negotiated paid collaborations with larger influencers to ensure a broader reach and high-quality content. 

• Staggered Campaigns: The rollout of influencer posts was strategically staggered over several months to maintain consistent momentum. 

Focusing on Effective Strategies 

Efforts were concentrated on suppliers offering better discounts, optimizing return rates, and prioritizing high-margin product categories to enhance profitability. 

Increasing Inventory for Seasonal Sales Peaks 

Based on previous performance data, inventory was strategically scaled to capitalize on seasonal peaks, with plans to increase stock fivefold for key holiday periods. 

Leveraging Credit for Growth 

Strategic use of credit cards with 0% APR facilitated improved cash flow, allowing for the accumulation of rewards and automated payments to avoid interest. 

Results to Date 

• Doubled Off-Amazon Traffic: Influencer campaigns have successfully doubled the external traffic directed to Amazon listings. 

• Sales Growth: The business is currently on track to double the total sales volume achieved in 2024. 

• Improved Amazon Rankings: Enhanced Best Seller Rank (BSR) and increased organic visibility have been observed. 

• New Customer Acquisition: The influencer-driven initiatives have expanded the customer base and have led to increased repeat purchases. 

Essential Role of Poptribe.com 

• Efficient Influencer Discovery: The platform facilitated the matching of influencers to specific niche requirements. 

• Automated Fulfillment: Direct integration with Amazon expedited the product delivery process. 

• Performance Tracking: Amazon Attribution enabled the identification of top-performing influencers. 

Future Plans 

• Scaling Partnerships: Plans are in place to further expand influencer networks and explore emerging platforms. 

• Data-Driven Decisions: Investments will be focused on converting top-performing influencers into paid brand ambassadors. 

• Content Innovation: Experimentation with new content formats, such as tutorials and live streams, is planned to further engage the target audience. 

Summary 

By optimizing operations, scaling influencer marketing efforts through Poptribe.com, and leveraging data-driven insights, NatureLab Tokyo has successfully doubled its off-Amazon traffic and significantly increased sales. The strategy of testing micro-influencers with gifted products has proven to be a low-risk, high-reward approach to sustainable growth.