Goody just snagged two‐time Olympic medalist Laurie Hernandez to champion its hair accessories. It feels like a natural pairing—strong, confident, and effortlessly stylish.

A Fit for Sport

Goody Sport is the real star here. These pieces promise to survive every burpee, sprint, and plank—and if you’ve ever felt a hair tie snap mid–workout, you know why this matters. I’m genuinely intrigued by whether these will outlast my collection of half‐used elastics (spoiler: I hope so).

Doug Gillespie, Goody’s CEO, hit the nail on the head when he said Laurie “embodies empowerment, confidence, and authenticity.” And I have to admit, that’s not corporate fluff. Her fierce smile and grounded vibe make you believe she’ll actually test these headbands in real life—and not just pose for a glossy ad.

Beyond the Beam

Remember the Rio 2016 “Final Five”? Laurie was right there, snagging team gold and a silver on the balance beam. But she didn’t stop flipping. She conquered Dancing with the Stars, snagged the Mirrorball Trophy, then swapped sequins for a sports‐analyst mic at NBC. That’s range, right? It’s like watching someone nail a double‐backflip and then casually solve a Rubik’s cube.

She hasn’t forgotten giving back, either—her work with UNICEF USA proves she’s all heart. That blend of bubbly cheer and real‐deal grit is exactly the energy Goody wants to bottle (if only we could).

So, what do you think? Will Laurie’s sparkling personality and Goody Sport’s tough ties be your next favorite combo? Drop a comment below and let us know.

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Sources:

• www.prnewswire.com/news-releases/goody-announces-world-class-gymnast-laurie-hernandez-as-brand-ambassador-302522594.html
• www.beautypackaging.com/breaking-news/goody-taps-gymnast-laurie-hernandez-as-brand-ambassador/
• www.nbcsports.com/pressbox/bios/laurie-hernandez-olympics