For a few lucky ones, a single viral video might be all it takes to catapult them into hair influencer stardom. However, banking on a viral video is far from a surefire strategy.

It might appear as though becoming an influencer is within anyone’s reach nowadays… (just scroll through Instagram, and you’ll spot plenty of influencers who seem to have it all figured out!) However, carving out a successful presence as an influencer requires dedication, patience, and unwavering commitment.

What does a hair influencer do?

A hair influencer is someone who posts about all things hair – from care routines to styling methods and the latest trends. They’re usually quite savvy when it comes to different hair techniques, products, tools, and what’s hot in the hair world. These influencers often use social media platforms like Instagram, YouTube, or TikTok to flaunt their personal hairdos. They offer step-by-step guides, critique various hair products, and give their audience handy tips and suggestions.

Tips to Become a Hair Influencer

Hair plays a crucial role in how we present ourselves. It’s incredibly adaptable, letting us showcase our uniqueness in countless ways. For many, hair is a creative canvas to express their personal fashion sense.

Thanks to social media, sharing your hair creations with the world has never been simpler. If you’re enthusiastic about hair and aspire to cultivate an online following, here are some pointers to kickstart your path as a hair influencer.

Look for Hairstyles that Inspire You

Opt for a hairstyle or color that truly resonates with you. The world of hair color is vast, offering endless possibilities, from trendy pinks to fiery reds and from classic blondes to striking platinum hues. However, remember there are boundaries to what’s achievable.

Arrange a photoshoot to display your fabulous hair to the world, and don’t be shy about it. This will not only boost your confidence but also attract more followers. Plus, you’ll likely receive valuable tips on maintaining your hair’s stunning appearance.

Make your Hair look Great

Once you’ve decided on your desired hair look, it’s crucial to style it in a way that photographs well. Whether you have long or short hair, consider getting a trim to maintain its shape. If you’re blessed with natural curls, you can choose to style them up or down or let them flow freely.

Remember to consider how your hair will be perceived by others while styling it. You could opt for a sleek, straight look, add some bangs and volume for extra oomph, or introduce a dramatic element to keep it intriguing.

Feel free to experiment with different styles – from a relaxed, natural vibe to a bold gothic aesthetic featuring purple or blue hues; let your hair hang naturally and flow with ease.

Keep Sharing Great Content Regularly

Growing your follower base as an up-and-coming hair influencer hinges on one key factor: regularity. To carve out a name for yourself in the hair business, churning out content frequently and on a predictable schedule is crucial. Many hair influencers opt to post daily, every couple of days, or weekly. Ideally, sharing new content every day is fantastic—just be sure it’s top-notch. Whatever your posting rhythm, let your audience know and do your utmost to maintain it. This builds anticipation for your posts.

Here are some pointers to ensure your content always shines:

• Avoid excessive editing.
• Capture videos or photos near a window or in well-lit settings.
• Make sure your audio is clear with as little background noise as possible.
• Use a tripod to prevent wobbly videos.

Embrace Your Unique Self

Imitating what others are doing is a no-go if you want to make a splash as a budding hair influencer. How will you grab attention if you blend in? It’s simple—you won’t. Stay true to who you are, regardless of the opinions you receive, and hold onto your creative expression.

And there you have it—the essentials for becoming a hair influencer. We hope this guide has given you everything you need, and we’re rooting for you all the way!

Work on Your Storytelling Skills

Once you’ve got a good grasp of your brand and who you’re speaking to, it’s time to craft the narrative you’d like to share. The key to stepping into the influencer spotlight is all about mastering the art of storytelling. Though there’s no surefire formula for influencer success, one thing many top influencers have in common is their knack for storytelling that really draws people in.

Grow Your Network

Networking and building relationships to expand your audience is also very important. You’d be surprised at how many individuals in your field are eager to extend their network. Taking the time to genuinely understand people can yield significant benefits. Many influencers experience quick growth simply because they’ve managed to connect with others in their field. Here’s another insider tip: Don’t hesitate to contact other influencers in the hair and beauty realm. By linking up with other prominent figures in your industry, you can discover opportunities to mutually boost each other’s growth.

Be Patient

Building a brand requires patience. You might need a year or two of blogging before landing a proper brand collaboration. Don’t let anything deter you from your goal. It will come to fruition! The initial stages can be challenging.

Ensure you’re in it for the right reasons. It’s not all about getting free stuff or gaining recognition. It’s all about carving out your niche as a trusted natural hair influencer.

Final Thoughts on Becoming a Hair Influencer

Aspiring to be a hair influencer? It’s crucial to stay updated with the newest trends and styles. But equally important is having a reliable editing tool at your disposal, one that can help refine your posts and make them truly stand out.

Want to find hair brands to monetize your following on social media? PopTribe is your solution. You can register for free to get many awesome deals.

Don’t forget to check our guide for the Walmart Affiliate program to further monetize your social media followers. You can find hair products on Walmart that are worth promoting for a commission.