As a business owner, you probably know how sponsored posts by an Instagram influencer may result in significant sales for your business. But to get an IG influencer to promote your products and services, you’ll need to impress them in order to cultivate a long-term business relationship that will benefit both parties.

One of the ways to impress an Instagram influencer is by compensating them with gifts. Influencer gifting is a marketing strategy that requires businesses to look for perfect gifts for instagram influencers with the hope that they will promote their product on their social media platforms.

If your business is looking for an Instagram influencer for the first time, consider joining a platform that facilitates collaboration between brands and content creators to expand your reach.

This guide will give you tips on how to choose gifts for Instagram influencers for a long-term business relationship.

1.   Consider Personalized Gifts for Instagram Influencers

To give a personalized gift to a social media influencer, you must learn a few things about them. In this case, your best bet would be to scroll their feed to help you gain enough information about them and come up with an idea of what they may like.

A customized gift for your instagram influencer can help you create a close relationship with them. Personalized gifts also give IG influencers an authentic reason to share your products and services, especially if the product is related to your brand’s services.

Remember, Instagram influencers communicate with each other. This makes it easy for them to know when you have sent a mass mailing of the same gift. Therefore, it is crucial to be keen on every influencer brand, niche, interest, and philosophy to create and gift customized products that are just right for them.

Another way to create a special bond with Instagram influencers using this marketing method is by sending personalized gifts  during special occasions, such as birthdays and holidays. Consider tagging your gift with an influencer gifting note.

2.   Insta Style Books Can be Excellent Gifts for Instagram Influencer

Insta-style books or other helpful ebooks are ideal gifts for instagram influencers. These e-books will greatly help IG influencers stay up-to-date with trends and techniques to stay competitive and relevant in their niche.

An Instagram-style book, for example, will offer valuable tips on creating visually appealing content and growing a brand and flow on Instagram.

Alternatively, instead of an Instagram-style book, you may decide to send them ebooks on social media marketing, content creation, and branding. Such ebooks are cost-effective and can significantly help an IG influencer boost their following.

3.   Strike the Perfect Balance Between Cash and Customized Gifts

Most brands send cash or gift cards to IG influencers since most influencers list their rates in cash.

The advantage of sending gift cards is that it allows the IG influencers to select their gift cards from a list of approved firms.

However, it is best if you look beyond cash. Consider balancing monetary gifts with more customized ones. This pairing will not only make your gift stand out, but it is also cost-effective for your business.

4.   Businesses Should Consider Choosing Practical Gifts for Instagram influencers

Consider offering IG influencers practical gifts and anything that can help them create sponsored posts and videos. This includes:

• Tripods
• Planners
• Microphone
• Lighting sets
• A digital camera
• Portable sun shades
• Editing tools and software

Practical gifts may also include photography and video editing assistance. By offering these services, you save the Instagram influencer valuable time and money for hiring a professional to take high-quality product photos and videos for their social media. These gift options are particularly ideal for upcoming Instagram influencers.

5.   Video Editing Subscriptions

Video editing subscriptions can be perfect gifts for Instagram influencers, especially for content creators looking to up their content creation game.

Subscriptions provide access to various professional editing tools and resources. These tools and resources help influencers create high-quality, engaging content that their followers will love.

So, if your business offers subscription-based services such as Adobe Creative Cloud or video editing software, choose the best service that will fit your IG influencer’s needs and preferences.

However, consult them first to know if they need to add special effects and transitions or to enhance their videos’ quality before offering them a video editing subscription.

6.   Product Samples Can Be Excellent Gifts for Instagram Influencers

Another way to effectively gift Instagram influencers is by offering them samples of your products. It is a great way to see how they’ll respond on Instagram to help you vet and determine who loves and wants to try your products.

Remember to do this before entering into a formal partnership with the Instagram influencer.

Final Thought

Businesses need IG influencers to attract more customers to their sites and expand their reach for customers. But to get the most out of influencer or celebrity gifting, businesses must be willing to choose unique gifts for instagram influencers to motivate them to reach a wider and more engaged audience.

Join Poptribe to work with high-quality content creators who will generate sales for your business in exchange for products.