Grocery & Gourmet Food
Achieving 56% boost in sales in 90 days by leveraging external influencer traffic
About Client
This Amazon food brand offers the first-in-market Dubai Chocolate Bar Kit, including luxury chocolate, kataifi shreds, pistachio cream, chocolate mold, and a beautiful gift box for holidays and special occasions. The kit lets anyone create trending Middle Eastern desserts at home—no expertise needed.
✓ Background
The brand brings viral dessert trends to Amazon shoppers with a unique DIY experience. Looking to stand apart in the gourmet and gift category, they partnered with PopTribe.com to drive awareness using creative influencer campaigns, focusing on step-by-step tutorials and gifting inspiration.
⦿ Goals
• Generate a significant sales lift and stronger organic ranking via influencer partnerships. • Collect more enthusiastic, verified reviews from food lovers and gift shoppers. • Raise engagement and conversions with instructional influencer content and shareable results.
⚐︎ Challenges
• Intense competition among kits and luxury chocolate products. • Educating buyers about the fun, ease, and shareability of a DIY dessert kit. • Tracking influencer traffic to ensure direct increases in sales and reviews.
Our StrategicApproach
PopTribe paired the brand with dessert creators, foodies, and gifting influencers. Campaigns showcased the DIY process, flavor, texture, and versatility as both a dessert and a gift. User-generated videos and posts highlighted the kit’s creativity, ease of use, and festive packaging, sparking viral interest.
+$80K/month
Sales Increase
Our Results
Sales Velocity
Sales increased 61% after campaign activation, growing from 2200 to 3500 kits/month.
Conversion Rate
Conversion rate rose from 3.2% to 5.4%, a 1.7x improvement with influencer-made videos and gift ideas.
Review Quantity & Quality
78 new verified reviews in 90 days. Ratings improved from 4.0 to 4.6 stars, with customers praising taste, ease, and gift appeal.
Real Outcomes
Our targeted campaign delivered exceptional results in both market visibility and direct traffic generation. By securing a dramatic improvement in organic search ranking—moving the listing from page 6 to page 2 for high-value terms like "Dubai chocolate kit"—we significantly expanded the brand's reach. This success fueled a substantial 95% surge in traffic, primarily driven by high-impact influencer and food blog features, which ultimately reinforced Buy Box dominance at 91%.
