Health & Wellness
Achieving 20% boost in sales in 90 days by leveraging external traffic
About Client
ZEMUS is a wellness and supplements brand. They focuse on natural, lab-tested supplements designed to support overall health, often combining traditional ingredients like shilajit and ashwagandha. ZEMUS positions itself as a provider of quality, science-backed health supplements for modern, health-conscious consumers.
✓ Background
Zemus is a wellness brand selling Himalayan Shilajit Gummies on Amazon. To accelerate growth in the crowded supplements market, Zemus partnered with PopTribe.com, enabling the brand to reach health-focused buyers through trusted influencers.
⦿ Goals
• Increase Amazon sales and product visibility through influencer-driven campaigns. • Boost high-quality, verified reviews to build consumer trust. • Improve product page engagement and conversion rates with authentic endorsements.
⚐︎ Challenges
• Competing in a crowded market with many similar products. • Building credibility quickly for a new supplement.
Our StrategicApproach
The approach centered on collaborating with leading wellness influencers to produce highly credible and engaging content about the product. Strategic targeting of high-value health audiences ensured their Amazon listing reached receptive buyers. The campaigns generated a strong flow of social proof, reviews, and direct traffic, reinforcing Zemus’s position in the supplement market.
+$45K/month
OFF-Amazon sales
Our Results
Sales Velocity
The Himalayan Shilajit Gummies see a sales velocity increase of 90% in the month following a focused influencer campaign. Monthly units sold jump from about 4,500 units to 5,400 units.
Conversion Rate
The Amazon pages of Zemus promoted by influencers reported up to a 2x boost in conversion rate from warm, trusted influencer traffic.
Review Quantity & Quality
Influencer campaigns yield an increase of 152 new verified reviews within 60 days. The average rating rises thanks to positive influencer feedback, moving from about 4.0 to 4.5+ stars, improving perceived quality and trust.
Real Outcomes
Our campaign delivered a transformative uplift in brand visibility and sales performance. The brand achieved consistent page 1 ranking for its target keywords, leading to a massive 150% surge in product page traffic, primarily driven by external social media sources. This success secured dominant positioning, reflected by a significant jump in Best Seller Rank (BSR) and consistent Buy Box control between 85% and 99%.
