Health & Household
Achieving 25% boost in sales in 90 days by leveraging external influencer traffic
About Client
Tyroler is a home solutions brand focused on innovative cleaning tools. Their Magnetic Window Cleaner offers double-sided cleaning with adjustable magnet strength, safety rope, and reusable microfiber cloths for spotless and secure window care—ideal for balconies, tall buildings, and hard-to-reach windows.
✓ Background
Tyroler markets its magnetic window cleaner on Amazon, designed to enable safe, streak-free window cleaning in any environment. They partnered with PopTribe.com to strengthen presence in the home essentials category, using influencer campaigns to demonstrate features and build trust.
⦿ Goals
• Increase sales and gain better organic ranking on Amazon with trusted influencer partnerships. • Drive high-quality, verified reviews from DIY and household buyers. • Enhance conversion rates and product page engagement via tutorial-rich influencer content.
⚐︎ Challenges
• Competing against established and lower-price cleaning tools. • Educating buyers about product benefits and unique features. • Ensuring that campaign traffic led to actual sales and meaningful review growth.
Our StrategicApproach
PopTribe connected Tyroler with home care, DIY, and apartment-living influencers. The campaign centered on demonstration reels, tutorials, and unboxing experiences posted to social channels, creating awareness and credibility among shoppers needing smart cleaning solutions.
+$112K/month
Campaign Revenue
Our Results
Sales Velocity
Sales increased 54% post-campaign, from around 3,500 to 4,375 units/month.
Conversion Rate
Conversion rate moved from 2.8% to 4.5%—a 1.6x boost as influencer content showcased safety and efficiency.
Review Quantity & Quality
43 new verified reviews in 60 days. Ratings grew from 4.0 to 4.5 stars, thanks to positive influencer demonstrations.
Real Outcomes
Our strategic approach dramatically improved the product's organic search positioning, leading to substantial gains in visibility for high-value keywords like "magnetic window cleaner." This effort fueled an 80% increase in traffic, generated valuable incremental visits from influencer audiences, and solidified the brand's competitive advantage by significantly boosting its Buy Box presence.
