Home & Kitchen
Achieving 48% boost in sales in 90 days by leveraging external influencer traffic
About Client
Reezee specializes in innovative kitchen solutions for busy families and event hosts. Their large silicone electric food warming mat offers adjustable temperatures and child lock safety—perfect for parties, buffets, get-togethers, and keeping plates warm.
✓ Background
Reezee sells its flagship food warming mat on Amazon, designed for convenience at parties, buffets, and gatherings. Partnering with PopTribe.com, Reezee aimed to broaden its presence and credibility in the home and kitchen category through curated influencer campaigns.
⦿ Goals
• Increase Amazon product sales and climb organic rankings with influencer partnerships. • Generate trustworthy, positive reviews from real buyers and party hosts. • Maximize page engagement and conversion by showcasing practical influencer demos and testimonials.
⚐︎ Challenges
• A competitive kitchen appliance segment crowded with alternatives. • Building consumer trust for a new technology and unique use-case. • Ensuring that influencer-generated traffic led to direct, measurable increases in sales and reviews.
Our StrategicApproach
PopTribe linked Reezee with party planners, home chefs, and family-focused influencers. Campaigns centered on usage videos at real events, highlighting benefits like adjustable temperature control, large capacity, and safety features. Social content and tutorial reels grew both awareness and credibility.
+$11K/month
Campaign Revenue
Our Results
Sales Velocity
A 48% jump in sales velocity was recorded in the month following campaign launch, from 410 units/month to around 600 units/month.
Conversion Rate
Conversion rose from 2.9% to 4.2%, a 1.5x boost as curated influencer content educated buyers and built trust.
Review Quantity & Quality
61 new verified reviews added over two months. Ratings improved from 4.2 to 4.7 stars, emphasizing practical, positive experiences.
Real Outcomes
Our strategic marketing efforts significantly enhanced the product's market presence and sales efficiency. We achieved a substantial jump in organic search rankings for critical conversion keywords like "food warmer," resulting in a 70% increase in monthly traffic primarily fueled by social media influence. This momentum successfully boosted the brand's competitive edge, elevating its Buy Box presence to 93%.
