Health & Household
Achieving 42% boost in sales in 90 days by leveraging external influencer traffic
About Client
NATURELAB. TOKYO is a forward-thinking hair care brand inspired by Japanese botanicals and clean beauty principles. Their Perfect Repair Treatment Masque combines plant extracts, oils, and advanced keratin to hydrate, strengthen, and protect dull, brittle hair—all in a jumbo size exclusive to Amazon.
✓ Background
NATURELAB. TOKYO sells high-performance hair masks on Amazon, engineered for color-treated, damaged, and dry hair. The brand partnered with PopTribe.com to grow awareness in the beauty category and attract new customers through influencer-powered testimonials and tutorials.
⦿ Goals
• Increase Amazon sales and organic search ranking by activating trusted beauty influencers. • Drive more verified, positive reviews from real users with authentic hair transformation stories. • Boost product page conversion and engagement using demo-rich influencer content.
⚐︎ Challenges
• Highly competitive hair care market with established legacy and mass-market brands. • Educating shoppers about unique benefits and application techniques of the repair mask. • Ensuring influencer-driven traffic produced real, measurable increases in sales and reviews.
Our StrategicApproach
PopTribe teamed NATURELAB. TOKYO with hair stylists, beauty creators, and wellness influencers. Campaigns focused on dramatic before-and-after visuals, unboxing, and routine integrations across Instagram and YouTube—demonstrating healthy hair results and engaging a broad market of beauty lovers.
+$72K
Campaign Revenue
Our Results
Sales Velocity
Sales rose 42% post-campaign, from 4,700 to 6,700 units/month.
Conversion Rate
Conversion rate increased from 4% to 6%—a 1.5x boost as influencer tutorials built trust in product results.
Review Quantity & Quality
64 new verified reviews in 90 days. Average ratings advanced from 4.4 to 4.7 stars with user testimonials highlighting softness and shine.
Real Outcomes
Our integrated strategy delivered outstanding results in search positioning and market visibility. By securing Page 1 ranking for high-intent keywords like "repair hair mask," we fueled an 81% surge in traffic driven by effective social outreach. This momentum significantly strengthened listing performance, ultimately elevating the brand's competitive position to 91% Buy Box presence.
