Beauty & Personal Care
Achieving 30% boost in sales in 90 days by leveraging external influencer traffic
About Client
This Amazon skincare brand creates hydrocolloid pimple patches for fast, invisible relief from acne, blemishes, and pimples. The patches are cruelty-free, vegan, and designed for confidence and convenience, supporting healthy, clear skin.
✓ Background
The brand sells Hydrocolloid Pimple Patches on Amazon. Seeking growth in a crowded beauty market, they partnered with PopTribe.com to expand reach through expert influencer management and real-user testimonials.
⦿ Goals
• Increase Amazon sales and organic product ranking with targeted influencer campaigns. • Boost verified, high-quality reviews to build trust. • Improve product page conversion rates and engagement using authentic endorsements.
⚐︎ Challenges
• A saturated acne patch niche with many competing products. • The need to quickly build trust with acne-prone, results-oriented shoppers. • Ensuring influencer-generated traffic led to direct, measurable growth in sales and reviews.
Our StrategicApproach
PopTribe coordinated with top beauty and skincare influencers to feature and review the pimple patch product. Campaigns included tutorial content and before/after user experiences on TikTok, Instagram, and YouTube, successfully reaching skincare communities and driving both traffic and conversion.
+$11K
Campaign Revenue
Our Results
Sales Velocity
Sales velocity increased 65% in the month after campaign launch, moving from about 3,600 units to 4,700 units/month.
Conversion Rate
The product page’s conversion rate rose from 3.5% to 6.3%, a 1.8x boost from influencer-driven, trusted traffic.
Review Quantity & Quality
The campaign generated 98 new verified reviews over 60 days. Ratings improved from 4.1 to 4.6 stars, elevating the product’s trust profile.
Real Outcomes
Our strategic visibility campaign delivered exceptional results by rapidly improving the product's standing in core search results. The listing moved from low visibility to consistently landing on page 1 for critical skincare and acne patch keywords. This success drove a massive surge in traffic, with sessions increasing by 110%, and significantly strengthened the brand's competitive position by boosting its Buy Box presence to 92%.
