Health & Household
Achieving 37% boost in sales in 90 days by leveraging external influencer traffic
About Client
Gout and You is a wellness brand specializing in natural pain relief creams formulated for joint discomfort and muscle flare-ups. Their relief rub contains ingredients like Arnica, Tea Tree Oil, Ilex Leaf Extract, Aloe Vera, vitamins E and B6, and MSM—manufactured in the USA with a lifetime warranty for customer trust and satisfaction.
✓ Background
Gout and You market its fast-acting joint pain cream on Amazon, appealing to wellness, senior, and fitness communities. With PopTribe.com, they sought to scale reach and credibility in the supplements and relief category using targeted influencer partnerships.
⦿ Goals
•Grow Amazon product sales and organic search ranking through influencer campaigns.
•Expand verified, quality reviews from real buyers with genuine pain relief stories.
•Increase product engagement and conversion through relatable influencer testimonials.
⚐︎ Challenges
• A competitive pain and relief cream segment, full of legacy and OTC brands.
•Converting skepticism about topical treatments into trust.
•Tracking campaign reach to ensure influencer efforts delivered measurable sales and reviews.
Our StrategicApproach
PopTribe matched the client with health, wellness, and senior lifestyle influencers who shared authentic user experiences and practical application tutorials. Campaigns featured before/after testimonials and product benefits across social channels, amplifying trust and awareness.
+$35K/month
Campaign Revenue
Our Results
Sales Velocity
Sales jumped 37% after campaign launch, growing from 3,800 units/month to 5,200 units/month.
Conversion Rate
Conversion rose from 3% to 4.2%—a 1.4x boost after influencer content reduced buyer hesitation.
Review Quantity & Quality
32 new verified reviews in eight weeks. Ratings increased from 4.3 to 4.6 stars with positive mentions on efficacy and fast absorption.
Real Outcomes
Our work successfully optimized the brand's organic visibility and sales channel efficiency, leading to a notable improvement in high-value keyword ranking. This comprehensive strategy directly boosted website traffic and strengthened the brand's position at the point of sale, culminating in improved overall performance.
