Art, Craft & Sewing
Achieving 2x boost in sales in 90 days by leveraging external influencer traffic
About Client
This Amazon brand offers a high-performance, 1-gallon epoxy resin kit for artists, jewelers, woodworkers, and crafters. With easy 1:1 mixing, minimal bubbles, fast curing, glow-in-the-dark pigments, and included accessories, the kit is trusted for everything from jewelry casting to river tables and home décor projects.
✓ Background
With thousands of resin products on Amazon, this brand focuses on premium clarity, fast results, and creative flexibility. They partnered with PopTribe.com to accelerate growth in the busy art supply category by leveraging influencer collaborations that inspire and educate DIY audiences.
⦿ Goals
• Increase Amazon sales and organic ranking through creative influencer partnerships. • Drive a flow of positive, verified reviews from artists, hobbyists, and makers. • Boost product page conversions and engagement with visible, shareable influencer projects.
⚐︎ Challenges
• Standing out in a saturated arts & crafts market with many established listings. • Explaining the benefits of fewer bubbles, UV stability, and kit value to first-time buyers. • Ensuring influencer-driven visits turned into direct sales and credible customer feedback.
Our StrategicApproach
PopTribe paired the brand with resin artists, crafters, and DIY influencers. Campaigns highlighted project tutorials, glow-in-the-dark features, and head-to-head tests on clarity and strength. Influencers posted their results, builds, and finished art, inspiring new buyers and sparking creativity.
+$25k/month
Campaign Revenue
Our Results
Sales Velocity
61% sales velocity increase after the campaign period, moving from 330 to over 530 kits/month.
Conversion Rate
Product conversion rate bounced from 3.4% to 5.5%, largely due to influencer-created demos and step-by-step content.
Review Quantity & Quality
87 new verified reviews in 90 days. Ratings jumped from 4.2 to 4.6 stars, with customer praise for clarity, fast curing, and easy projects.
Real Outcomes
Our specialized campaign delivered exceptional growth in market visibility and engagement within the crafting community. By successfully driving the product listing from page 4 to a stable page 2–3 ranking for high-demand keywords like "clear art resin," we generated powerful organic momentum. This success resulted in a massive 104% leap in traffic, significantly boosting sales performance and elevating Buy Box presence to a consistent 89%.
